European Bachelor in Hotel and Tourism management

European Bachelor in Hotel & Tourism Management

1st - 2nd year programs

Direct access to the 3rd year after a BAC + 2

Students applying for the 2nd or 3rd year who do not have any trainings in Management, Tourism, Marketing and Communication will follow pre-requisite courses.

FRENCH / ENGLISH bilingual program
Français  American

First year Second year
  • Principles of Management I
  • Principles of Marketing I
  • Economie Générale
  • Comptabilité générale
  • Quantitative Methods
  • Droit social – Droit du travail
  • Techniques de communication écrite et orale
  • L’Industrie du Tourisme
  • Géographie et Histoire des civilisations
  • Commercialisation des produits touristiques
  • Relations Presse / Relations publiques
  • World Economics and Political Geography
  • European Institutions
  • Culture et immersion européenne I
  • Computer based systems and Web technologies
  • Principles of Management II
  • Principles of Marketing II
  • Macro & Micro Economics
  • Managerial Accounting
  • Business Law
  • Human relations in organizations
  • Culture et Immersion Européenne II
  • Production touristique
  • L’industrie du Tourisme II
  • Business Computer Application and Web Technologies II for Tourism
  • European Economics
  • International relations and Geopolitics
  • Communication and media
  • Sociological evolution
  • Développement durable & Eco-Tourism
  • Développement personnel / Grooming / Image de soi
English for Hospitality & Tourism
TOEFL preparation
Business English
TOEFL preparation
Foreign Languages – All levels : German, Italian, Spanish, Russian, Chinese, Japanese Foreign Languages – All levels : German, Italian, Spanish, Russian, Chinese, Japanese
  • Methodological workshops
  • Professional workshops
  • Sites Visits
  • Counceling workshops
  • Professional workshops
  • Professional encounters
  Work based learning
October to May : 2 possibilites
Full-time course Course in the morning
Employment or internships in the afternoon
3 days at the company
2 days ½ at the institute
Insertion internship
France / EU - 3 Months
Professional application internship
European Union / International - 4 Months


3rd year program


Direct entry to the third year after a "BAC + 2"
The students who do not have any training in Management, Marketing and Communication and present their candidatures in the second and third year, will follow a necessary pre-courses cycle.

Programs taught in French and English
Français  Anglais

3ème Année
Cours Fondamentaux

  • Hospitality sustainable Dévelopment
  • Revenue Management
  • Intercultural Management
  • Financial and Managerial Accounting
  • Human Resources Management
  • Droit des Affaires Internationales
  • Wine Science and Business
  • Real World Business Skills
  • Geopolitics
  • Ethics Management


  • International Hospitality Management
  • International Tourism Management
  • Communication, Events & Social Media
  • International Luxury Industry

Campus langues

  • Real World English Business Skills
  • Intensive English
  • Préparation TOEFL - TOEIC

Foreign Languages – All levels :
German, Italian, Spanish, Russian, Chinese, Japanese

Workshops, conférences et séminaires

  • Rencontres professionnelles
  • Conférences
  • Ateliers Vidéo
  • Développement personnel et professionnel

Alternance professionnelle

Octobre à Mai : 2 possibilités

  • Cours le matin, Emploi ou stage professionnel l’après-midi
  • Ou 3 jours en entreprises / 2 jours ½ en institut

Mission Professionnelle - 6 Mois

Mai à Septembre

Mémoire de Recherche

European Bachelor in Hotel & Tourism Management

ECBE Accredited

logo ECBE


At the 3rd year European Bachelor program, students will choose specializations & study topics based on their career plans.

International Hospitality Management

Specialised track: International Hospitality Management

  • Luxury Hospitality & Branded Hotel
  • Nouveaux Concepts & Design dans l'Hôtellerie de Luxe
  • International Luxury Chains
  • Hospitality Distribution Strategy & pricing
  • Merchandising Strategies in Hospitality Management
  • Negotiation in Luxury Hospitality
  • Digital Marketing for Restaurant
  • Tools & key metric managing the hotel performance – revenue management

International Tourism Management

Specialised track: International Tourism Management

  • Understanding travel behaviour
  • Travel destination impacts
  • Contemporary research practices in tourism
  • Sustainable tourism development
  • Insecurité internationale & gestion de crise dans le tourisme
  • Développement de produits touristiques de niche
  • Gestion d'évènements luxe
  • Luxury Travel & Destinations

International Luxury Industry

Specialised track: International Luxury Industry

  • Analysis of the luxury industry
  • History and development of luxury industry
  • Luxury Brands Management
  • Luxury Consumer Behaviour
  • Luxury sales and management
  • Marketing des Produits de Luxe et ses stratégies de localisation
  • Analyse de tendances de mode et de luxe appliquées à l’hôtellerie
  • Luxury Fashion tendencies

Communication Event & Marketing Strategy

Specialised track: Communication Event & Marketing Strategy

  • Leisure & Events Management
  • Communication de l'Evènementiel
  • L'évènementiel d'entreprise - séminaires, conventions, incentive
  • Manifestations - Festivals - Salons - Congrès
  • Relations publiques / Relations Presse
  • Hospitality Customer Loyalty
  • Introduction to Social Media and Community Management
  • Multimédia Planning


The criteria The procedure
First year:
Holders of a Bac and Bac + 1 (all series) or an equivalent foreign degree.
Application+ personalized entry selection
  • Written general culture tests
  • Language tests
  • Personaliszed motivational interview
Second year:
Parallel admissions – Bac + 2
Application + personalized entry selection
  • Management tests
  • Language tests
  • Personalized motivational interview
Third year:
Holder of a Bac + 2 or an equivalent foreign degree.
Application + personalized entry selection
  • Written management tests and analysis of a current topic of hospitality
  • Language tests
  • Motivational interview with a presentation of a personal project.


Campus Languages

Intensive English

Learning English, the working and international communication language, is intensive and obligatory to all..

In order to be fluent in two languages, you will participate to a language preparation class at the first and second years :

  • ntensive training of British and American English.
  • Daily oral and written practices.
  • Professional communication training.
  • Technical and business English.

The T.O.E.F.L. Ibt - TEST of English as a Foreign Language

The T.O.E.FL Ibt.
The English as a foreign language test evaluates the English level of a student. It is recognised by the training centers and the universities throughout the world. The test was conceived especially to measure the non-English-speaking students, who will participate at a higher level studies. The test is directed towards the subjects and situations in the academic environment.

The training centers become increasingly demanding in the TOEFL score and it plays a very important part to the admission of the international Bachelor, Master and MBA programs. A good TOEFL result is obligatory during the admission of the international courses students and particularly in the foreign university and training center.

GMAT preparation

The GMAT - Graduate Management Admission Test - is a standard English language test, which allows us to determine a necessary competence to pursue an MBA – Master of Business Administration international studies.

More than 200 000 candidates pass the GMAT each year.

The GMAT consists of 3 independent parts:

Analytical Writing Assessment (AWA)

  • Analysing a problem (30 minutes) : explaining a various point of views of different personal subjects or readings.
  • Analysing an argument (30 minutes) : analysing the reasons of an argument and to write a constructive criticism by considering the counter arguments. The result should have a coherent structure and transitions between the parts.

Quantitative (75 minutes) requires an arithemetic, algebra and geometry knowledge.

  • Problem solving: student's skill test to understand the description of situations and to solve quantitative problems.
  • Data sufficiency: To analyse a quantitative problem, to recognise the relevant information and to determine the level of the data sufficiency of problem solving.

Verbal (75 minutes) : to evaluate the student's reading skill, as well as the argumentation skill.

  • Reading comprehension on subjects, such as social sciences, marketing, economy, and human resources management.
  • Critical reasoning. Four types of questions : construction and evaluation of arguments, formulation and evaluation of action plans. No prior knowledge required. The correct answer should not be presumed before reading all the answers.
  • Sentences correction: to be familiar with the English style and grammar convention.

Foreign language instruction

The aim of program is to allow students to be fluent in two foreign languages with a possibility to learn a third one.

Acquiring the second language is obligatory to all.

The second and third languages proposed are:

  • German
  • Spannish
  • Italian
  • Rusian
  • Chinese
  • Japanese
  • French
  • Portugese
  • Arabic
All levels


Teaching methods


Thanks to workshops students have the opportunity to study real cases and business situations submitted by companies, consulting firms, and by the Executive Committee either individually or in groups:

  • Case studies and synthesis workshops,
  • Experimentation and discussion labs,
  • speakers from the business sector,
  • Conferences and field trips,
  • Case studies of real cases and business situations

Workshops will offer participants the opportunity to gain practical knowledge and to develop a professional approach to their learning. Programs are designed to include corporate environment and current event related topics (business news).

European management seminars

Practicing European companies and business life, analysis of business in the enlarged EU, the proposed program is adequat to the business needs of personal projects in European management. Real case studies are carried out in collaboration with our associated centers, the Chambers of Commerce network and ECMU business partners in the EU countries.

European workshops :

Delivered in Brussels, Milan, London by business leaders, academics, EU officials and International Affairs personalities, the conferences and lectures are held in French and English. Des visites d’Institutions européennes et d’entreprises sont organisées pendant ces séminaires.

These seminars and workshops are sactioned by a "Certificate of European Mastery skills" delivered by ECMU.

Work based learning

1st year
October to April: Full-time course at the Institute
May to September European Internship – Full-time
France / European Union
3 to 4 moths
2nd year
October to April: Cours le matin en Institut
Stage, Mission ou Emploi l’après-midi
May to September Stage d’Application – Plein Temps
Union Européenne 4 mois
3rd year
October to April: Cours le matin en Institut
Stage, Mission ou Emploi l’après-midi
2 jours ½ de cours en Institut
3 jours en entreprise
May to September Mission Professionnelle Européenne ou Internationale
Plein Temps
Union Européenne / International
6 mois

Employment & Career

The graduates from IEMI-ISTI benefiting the 40 years of experience in the networking of the professional relations groups. Meetings are held with prospective employers in form of "an employment day". Many companies send representatives to the center each year to meet and interview graduates for recruitment, but also for a professional mission, which creats an important number of placement rate. Occupying the senior positions around the world, the formers are now the important international network. They are the ambassadors who reflect, with their different nationalities and skills, to be a quality label of the international training.

Career information and employment

Thanks to the concrete service and the vocational education, our students are able to obtain the first job quickly by working at the same company they work during the internship, or by the information sessions and seminars of career negotiations at the companies.

In addition, a job bulletin is circulated within the Institute every month, as well as a quaterly newsletter is sent to the companies worldwise.

Professional coaching & consulting orientation

At IEMI-ISTI we believe that helping participants managing theit careers and developping personality is an essential part of the MBA program. During the studies, students are supervised by coaches who specialized in personal development and group dynamics. The aim is to identify the most appropriate careers and to identify career goals, to develop career plans, to help elaborating the CV and motivation letter, to prepare for interviews, to develop a personal development plan, maximizing the personal and interpersonal potential.

The MBA development council department helps you to define your project and build your career throughout your MBA program during your job search, your thesis and after your MBA.

The proposed guidance and support throughout the course duration, starting from the professional mission, business economique, job search, are available during the workshop:

  • Tools and techniques of research work and employment
  • CV and letter of motivation
  • interview technique
  • individual interview to advice you defining your project
  • Targeting business, marketing development
  • upgrading of European type CV,
  • and business strategy of group network.

Internship and Management training

1st year: Internships

  • Internships at the end of the academic year: 4 months
  • In France or European Union

4 months of a total immersion at a company beginning from May, will allow students to apply their knowledge acquired on the first year. This internship will also be a way to assess their skills and to refine their professional project.

2nd Année : Internships

From October to May: part-time internships

From May to September: Full-time internships

  • Internship at the end of the academic year: 4 months
  • European Union

4 months of internship at a company in the European Union will enable students to gain confidence at work and to consolidate their career choice.

Internship reports:
These internships lead to reports. The report writing methodology will be given during the methodology workshops.

3rd Année : Management training

Management training at the company at the end of the third year – European Bachelor – allows students to integrate theoretical and technical aspects.

This training has a minimum of 6 months, is given to the students on the behalf of French and foreign companies, which may focus on variety of topics, such as:

  • Launching a new product or activity
  • Market research
  • Creating a project events
  • Reorganisation of a service
  • Implantation of a touristic establishment abroad
  • Opening of new markets in Europe or international…

All areas of international tourism can be selected, but the objective of the training and professional project must be concrete and allowing students to put into practice the knowledge acquired during their training at ISTI. It has to show initiative, reflection, judgment and ability of decision making.

In addition, this year end training will resulting in writing a paper, in which the student is asked to summarize the achievements, work experience and possible problems. It also allows participants to refine their professional project.

Tuition fees


European Bachelor – 3 year program

European Bachelor fees - the 1st and 2nd year:

Annual fees
The 1st and 2nd year European Bachelor: 7 600 *

Possibility of payment in several instalments

* The fees for 1st and 2nd year include:

  • The course materials in all forms
  • Access to EMC Connect, our intranet system and Career Center, a platform that links students with Hotels, Tourism and specialized companies in the field of Luxury, Events and Communication
  • Implementation of personalized relationship to internships and Management training in France and abroad
  • Campus languages : 
  • Intensive English class and TOEFL
    Learning two foreign languages ​​and the possibility of a third among seven foreign languages ​​offered at all levels: German, Spanish, Italian, Portuguese, Russian, Chinese, Japanese
  • Hotel visits: George V Four Seasons Hotel, Le Plaza Athénée Hotel, Le Bristol Hotel, Le Meurice Hotel, …
  • Application form and test are included in the annual fees.

European Bachelor - 3rd year fee :

Annual fee
European Bachelor - 3rd year: 8 000 € *

Possibility of payment in several instalments

* The fee for 3rd year includes:

  • The course materials in all forms
  • Access to EMC Connect, our intranet system and Career Center, a platform that links students with Hotels, Tourism and specialized companies in the field of Luxury, Events and Communication
  • Implementation of personalized relationship to work-based learning, internships and Management training in France and abroad
  • Campus languages : 
  • Intensive English class and TOEFL
    Learning two foreign languages ​​and the possibility of a third among seven foreign languages ​​offered at all levels: German, Spanish, Italian, Portuguese, Russian, Chinese, Japanese
  • Hotel visits: George V Four Seasons Hotel, Le Plaza Athénée Hotel, Le Bristol Hotel, Le Meurice Hotel, …
  • Pre-requisite courses for students with no prior background in Management.
    Pre-requisite courses in: Management, Marketing, Accounting, Economics, and Management Information Systems.
  • Ateliers / workshops : Professional meetings, Conferences and video workshops.
  • Application form and test are included in the annual fees.


  • Bank loan with preferential rates
    • ISTI has a privileged partnership with LCL
    • On the other hand, you can use the web platform. From a development of your application to finding the best bank offers, financetesetudes will assist you throughout the loan process.
  • Paid Internships and Management trainings
  • Financial aid granted by FONGECIF training fund (French organization for personal leave for training) and Pôle emploi (French unemployment insurance scheme)